Zero-rating means that a user can access a specific website for free. Civil society organisations know that having their digital content zero-rated is a major advantage because zero-rating democratises access to information and resources online. But the zero-rating advantage can only be fully realised once CSOs meet the needs of their target audiences. This means that audiences must know where to find free resources and feel comfortable using them. This learning brief looks at the experience of three zero-rated websites (CareUp, OLICO and Zibuza) to discover how they became more accessible, more user-friendly and better known.
To read this learning brief, download a pdf here or read it magazine-style on ISSUU here. Download the full Hands-on Learning publication (Issue 23) here as a pdf.
