Not just a number, but a life that needs protecting.
Not just an anxious public, but people who must know they have a part to play in shaping the future.
DGMT is a public innovator committed to developing South Africa's potential through strategic investment. Our goal for South Africa is a flourishing people, economy and society.
We focus on 10 opportunities to change South Africa, and while this work continues, we are also undertaking a series of emergency response approaches to COVID-19. Specifically, we aim to provide support to those who are excluded from mainstream efforts to protect against the spread of COVID-19 and to mitigate its impacts.
Community health workers and other care workers are likely to be ‘at the bottom of the pile’ when it comes to protection, yet they will be at high risk entering people’s homes or supporting nurses in primary care facilities.
The poorest children have least access to digital learning - and yet we are currently zero-rating mobile content that only wealthy children can use!
Much of the communication around the epidemic is being directed towards digital communication, effectively reaching the middle class, however, half of the population do not have Smartphones. Radio remains the most powerful medium to reach people, with 90% reach.
South Africa will likely see a spike in acute malnutrition in the next few months – one that will impact how children grow physically and intellectually. Digital vouchers sent via cellphone provide a way to provide social relief of distress without the costs and infection risk associated with the distribution of food parcels.