Research and drafting of minimum unit price (MUP) implementation guidelines for Western Cape government: proactively reflecting on counter-arguments to the MUP

In 2020, DGMT commissioned the UCT Research Unit on the Economics of Excisable Products (REEP) department to conduct a study that would support
the implementation of a MUP policy in South Africa. The study titled ‘Research and Drafting of Minimum Unit Price Implementation Guidelines for Western Cape Government Report’ was divided into two distinct but interrelated phases.

Phase 1, modelled the impact of an MUP on alcohol consumption and alcohol-related harms, using two different approaches, and reflected on the implementation experience of 4 countries who have implemented MUP. Phase 1 was completed in 2021, and the reports presented to the DGMT and the Western Cape Government.

We are delighted to present the Phase 2 report: Proactively reflecting on potential counterarguments to the implementation of a MUP.

This report reflects on potential counterarguments to the implementation of a MUP.

Read the report here or by clicking on the cover image.

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