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Why big business must get behind reading

This article was first published by Business Day Live on 25 November 2015. There is a business product with a proven rate of return in excess of one thousand percent in emerging markets. In South Africa, demand for it outstrips supply by at least two to one. Estimates are that the national GDP would be at […]

The FunDza Literacy Trust: Evaluating a technology-driven reading for pleasure programme

The FunDza Literacy Trust aims to get young South Africans reading for pleasure, by disseminating high-interest, locally generated reading content that can be accessed via cellphones. The fantastic thing about using a technology platform as its delivery mechanism is that it generates large amounts of data. FunDza can measure – within reason – who is […]