Embrace is a national movement that advocates for a connected and thriving start to motherhood for every new mother in South Africa. Its vision is based on the understanding that an embraced mother raises a thriving child.
To this end, the movement aims to create a powerful network of mothers who support each other and who feel valued, confident and positive about raising their children. Embrace’s mission is to address some of the structural and social dynamics that shape the experience of early motherhood.