Cape Town EMBRACE


Embrace: Telling the stories of motherhood in South Africa

Embrace is a national movement for connected, supported and celebrated motherhood. We want to see every new mother embraced and flourishing from the start of her motherhood journey, understanding that an empowered and embraced mother raises a thriving child. 31 stories in 31 days. That was where we began this conversation. In an effort to […]

Posted on 7 Nov 2018

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Chronicles of Cape Town Embrace #5: Back to the drawing board

After the second round of consultation, this time with potential participants in the programme, DGMT CEO, David Harrison and Mark Gamble from Educo Africa decided they were ready to pull together a group of people to thrash out the nuts and bolts of how the initiative could work: “We had chewed on the idea for […]

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Posted on 26 Feb 2014

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Chronicles of Cape Town Embrace #4: Take 2

In our last article we described the initial reaction of our Board to the concept and formal consultation results regarding the proposed Cape Town Great Potential Project (known today as Cape Town Embrace). Although most of the Trustees liked the concept, concerns around viability made them request the development of a more detailed implementation plan. […]

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Posted on 3 Feb 2014

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Chronicles of Cape Town EMBRACE #3: Getting the Board on board

In our previous article describing how the idea for Cape Town Embrace was conceptualised, we mentioned in passing that regardless of the ‘great potential’ of the programme concept, it was going to be a tough sell to our Board.  The reason for this is that foundations and other bilateral donors tend to operate in very […]

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Posted on 17 Jan 2014

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Chronicles of Cape Town EMBRACE #2: Conception

It all started with a presentation to our board by the editor of the Cape Times, Alide Dasnois in November 2012.  Her presentation was thought provoking – it presented Cape Town through the lens of inequality. With a Gini coefficient[1] of 0.67, Cape Town mirrors the income inequality of the rest of South Africa.  Of […]

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Posted on 3 Dec 2013

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Chronicles of Cape Town EMBRACE #1: Why we are documenting the birth and growth of an initiative

Often we look in awe at the inspiring work that some organisations are doing and it just seems beyond us.  What a splendid idea, what a dynamic and creative team, what amazing work are they doing in such a smart way!  In the early 2000s I was seriously in awe of an organisation called loveLife […]

Posted on 3 Dec 2013

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Cape Town EMBRACE Launch: Every Child has Great Potential

A new city-wide initiative to protect and develop the potential of all 75 000 babies who will be born in Cape Town next year and each following year will be launched on Tuesday 3 December 2013. The aim of Cape Town EMBRACE is to connect each child in the city who might otherwise be excluded, […]

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Posted on 3 Dec 2013

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